Porsche Shuts Down Porsche eBike Performance, Two Others – Weeks After Sale Of Stakes In Bugatti Rimac And Rimac Group

Porsche shuts down Porsche eBike Performance, weeks after sale of its stakes in Bugatti Rimac, Rimac Group. 

Also discontinued are two subsidiaries : Cellforce Group GmbH and Cetitec GmbH, as part of its strategic realignment.

The discontinuation of the three subsidiaries is part of Porsche’s aim to focus the German sports car brand on the “core business”.

Porsche AG has announced the discontinuation of three of its subsidiaries : Cellforce Group GmbH, Porsche eBike Performance GmbH, and Cetitec GmbH, as part of its strategic realignment and aim to focus the sports car brand on the “core business”.

“We must refocus on our core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries,” said Dr. Michael Leiters, Chairman of the Executive Board of Porsche.

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Porsche eBike Performance

The discontinuation of the trio of subsidiaries, which will affect more than 500 employees, follows the planned sale of its stakes in Bugatti Rimac and the Rimac Group as part of its strategic realignment.

Around 60 employees in Germany and 30 in Croatia will be affected by the closure of Pforzheim-based Cetitec GmbH, which develops specialized software for data communication for Porsche and the entire Volkswagen Group.

Porsche said around 50 employees are affected by the discontinuation of Cellforce Group, which specializes in high-performance battery cells, while the closure of operations at the Ottobrunn and Zagreb sites will affect around 350 employees of Porsche eBike Performance.

Before this measure – spearheaded by Porsche CEO, Michael Leiters, Porsche eBike Performance develops electric drive systems for two-wheelers. These includes motors, batteries and the necessary software architecture for connectivity solutions.

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