Award For Art In Motion: Alfa Romeo 33 Stradale

At the 29th ADI Compasso d’Oro Awards in Milan, the Alfa Romeo 33 Stradale received an Honorable Mention in the “Design for Mobility” category. This award, the oldest and most prestigious in the world of industrial design, confirms the model’s status as one of the most beautiful cars of today.

The model will be produced in a series of just 33 examples. Each car is a fusion of technology and beauty, crafted through a unique artisanal process in collaboration with the legendary Carrozzeria Touring Superleggera. Their signature is visible on some of the most beautiful Alfa Romeo models in history and now shapes the new Stradale.

The exterior carries the idea of ​​“necessary beauty”, with perfect proportions and harmony of surfaces. The interior exudes minimalism, focusing attention on the driver and using materials that enhance the driving experience. The car is not just a product but a manifesto of BOTTEGAFUORISERIE – a center dedicated to creating limited editions through direct dialogue with the customer.

The new 33 Stradale is a tribute to the legendary 1967 model, designed by Franco Scaglione. With this project, Alfa Romeo combines heritage and future, demonstrating that tradition can live on through innovation and that emotion can be transferred to a contemporary context.

History of awards

This recognition is not unique. Alfa Romeo has been building a reputation in the world of design for decades:

The collection of award-winning projects is housed at the ADI Design Museum in Milan. The Italian Ministry of Culture has declared the collection a national treasure of “exceptional artistic and historical importance”. This confirms that cars like the 33 Stradale belong not only to the world of mechanics but also to the world of art.

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