All-new BMW M Concept Neue Klasse Previews The Brand’s All-electric Future

At the 24 Hours of Le Mans on Friday, BMW debuted the all-new BMW M Concept Neue Klasse, which it said “showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future.”

Finished in the Red colour of BMW M, the BMW M Concept Neue Klasse boasts a distinctive V-shaped front bonnet, forward-facing shark nose as well as Headlights and kidney grille that form a single unit.

In addition, it gets the new M Yellow Lights which are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

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“At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era,” says Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and BMW M.

Inside, the BMW M Concept Neue Klasse features four newly developed bucket seats in two-tone Merino leather finish, plus a floating dashboard finished in black knit material and features M-specific hexagonal backlighting.

Also, red accents are found on the M gear selector as well as on the shift paddles on the M steering wheel, while a high-quality black nubuck leather can be found on the steering wheel, the door panels and the roll bar.

Powering the BMW M Concept Neue Klasse are four electric motors and a BMW M Dynamic Performance Control which elevates driving experience and racetrack capability to a new level.

No range estimates have been released yet, but the BMW M Concept Neue Klasse will feature a 100kWh battery-pack and a 800-volt technology – the latter which allows a fast recharge of up to 320-km (199 miles) of range within 10 minutes in the Mercedes-Benz EQS 450+.

“Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production,” says Franciscus van Meel, CEO of BMW M GmbH, said.

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