One-off BMW XM Mystique Allure Inspired By Supermodel, Naomi Campbell, Shines At 2024 Cannes Film Festival

One-off BMW XM Mystique Allure inspired by British supermodel, Naomi Campbell, shines at 2024 Cannes Film Festival in France.

The XM Mystique Allure is the first BMW car to be designed using materials from the high-fashion industry.

Inspired by Naomi’s favourite colour, the car was designed using exclusive materials from the world of haute couture.

The stunning exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish.

BMW XM Mystique Allure uses a petrol-electric plug-in hybrid powertrain, which churns out 738-hp and 738 pound-feet of torque.

It allows a 0-60 mph in 3.7 seconds and an electronically limited speed of 155 mph or 175 mph with optional M Driver’s Package.

The ongoing 77th annual Cannes Film Festival in France has hosted the world premiere of the BMW XM Mystique Allure, a one-off high-performance sports car inspired by British supermodel, Naomi Campbell.

Naomi Campbell herself presented the one-of-a-kind BMW XM to an audience of selected guests after which she made her way in the Mystique Allure to the red carpet outside the Palais des Festivals et des Congrès.

 

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Inspired by Naomi’s favourite colour, the car was designed using exclusive materials from the world of haute couture. Both the interior and exterior boasts a glittering Frozen metallic sequins and rich velvet and hues ranging from intense violet to deep ultramarine.

“Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi.

“I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

Blending progressive luxury with extravagant looks, the BMW XM Mystique Allure is the latest collaboration between BMW and Naomi Campbell, following last year’s “Dare to be You” launch campaign for the BMW XM.

Like the XM it is based on, the one-off XM Mystique Allure uses a petrol-electric plug-in hybrid powertrain, which churns out 738-hp and 738 pound-feet of torque. The hybrid powertrain allows a 0-60 mph in 3.7 seconds and an electronically limited speed of 155 mph or 175 mph if owners opt for the optional M Driver’s Package.

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