Bentley’s Revenue Dropped By 10 Percent Last Year

Bentley underwent significant change in 2024 as it bid farewell to its renowned W12 engine.

As part of the changes, Bentley has replaced the W12 with a new plug-in hybrid powertrain consisting of a twin-turbo 4.0-litre V8 engine, an electric motor, and a 25.9 kWh battery. This gives the Speed ​​and Mulliner variants a combined output of 575 kW/782 hp and 1000 Nm of torque.

Bentley has hinted that more affordable variants are on the horizon. While the company was tight-lipped about details, it has confirmed that “lesser-powered derivatives” of the Flying Spur and Continental GT will arrive in 2025. Little is known about them at this point; they will use a weaker version of the plug-in hybrid powertrain.

The electric model is set to launch in 2027, and the company has previously described it as “the world’s first true luxury urban SUV.” The crossover is part of the company’s Beyond100+ plan, which envisions the automaker going all-electric by 2035. That date has already been pushed back once, but we can expect “a new hybrid or electric model every year for the next decade.”

As Bentley looks to the future, last year wasn’t great. Revenue fell 10% to €2.6 billion, and operating profit fell 37% to €373 million.

Despite the disappointing result, Bentley says 70 percent of customers choose the Mulliner bespoke option. Thanks to the demand for personalization, the company now has its highest revenue per car ever. But that doesn’t help matters when global sales fell 21.5 percent to 10,600 units.

Bentley expects 2025 to be challenging due to “difficult global market conditions and the political and economic environment.”

• Also See: The Mayon Or Barnato Are Two Possible Names For Bentley’s Electric SUV