Lamborghini Unveils Miami-inspired Urus SE With A Distinct Livery That Took 230 hours To Paint

Automobili Lamborghini unveils Miami-inspired Urus SE SUV with a distinct livery that took 230 hours to paint.

Exterior of the one-off Urus SE features a distinctive Blu Glauco accents against Grigio Telesto and Nero Noctis elements.

One-off car highlights the nearly endless range of Ad Personam customization options available for Lamborghini’s customers.

Automobili Lamborghini showcased the nearly endless range of Ad Personam customization options available for its customers with the unveiling of a one-off Miami-inspired Urus SE during Art Basel Miami Beach 2024.

The exterior of the sporty SUV features a distinctive Blu Glauco accents against Grigio Telesto and Nero Noctis elements – a livery that took the brand’s Ad Personam customization team 230 hours to create.

Inside, the Urus SE’s luxurious cabin features unicolor leather upholstery as well as dedicated kick plates and a dashboard that commemorates the occasion with “MIAMI” detailed on the polished carbon fiber.
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“With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, to inspire our customers with graphics that underline the outstanding proportions and the iconic design of the car. We have reproduced our perfect vision of the vibrant Miami lifestyle and its diversity,” said Mitja Borkert, Design Director of Automobili Lamborghini.

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Launched earlier this year in Beijing, China, the Urus SE is Lamborghini’s first PHEV (Plug-In Hybrid Electric Vehicle) version of the best-selling Super SUV. According to Lamborghini, the Super SUV is already sold out until 2026.

“We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers and artists,” remarked Winkelmann.

“With demand for Lamborghini vehicles at an all-time high, I am very proud of this special Urus SE which highlights the infinite customization possibilities of our Ad Personam program.”

Like the base car, the one-off Miami-inspired Urus SE is powered by a twin-turbo 4.0 V8 engine plus an electric powertrain – a plug-in hybrid system that churns out 789-hp and allows it to accelerate from 0 to 100 km/h (0-62 mph) in just 3.4 seconds and a top speed of 312 km/h (194 mph).

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