Toyota Showcases Tundra, Tacoma, 4Runner, Prado And Sequoia With Tank Tracks At SEMA 2026

Toyota has brought an extensive lineup of modified vehicles from across its portfolio to the 2026 Specialty Equipment Market Association (SEMA) Show in Las Vegas, showcasing concepts spanning Race Day, Urban Life, Off-Road and Snowy Terrain.

Among the vehicles on display are the GR Corolla, GR86, Crown Signia, RAV4 and Sienna. But the crowd-pullers are the Snowy Terrain: Snowhunter Concepts, a collection of five Toyota vehicles fitted with specialised snow tracks and equipment designed for snowy adventures.

The lineup comprises the Tundra, Tacoma, 4Runner, Land Cruiser 250 (Prado) and Sequoia, with each demonstrating how Toyota’s popular pickup trucks and SUVs can be transformed into machines capable of navigating snow-covered landscapes.

Designed by Toyota’s CALTY Design Research team, the concepts share bespoke Snowhunter camouflage, black accents and white, powder-coated snow tracks. Additional lighting, lift components and expedition equipment complete their rugged appearance.

Presented as a mobile Basecamp, the Tundra Snowhunter features the CALTY-designed Toyota TrailLift Pro Concept rack system, mounted on a modular bed cap that can adapt to different outdoor activities. The bed cap also features a roll-up enclosure, allowing the truck bed to remain open or be securely closed and locked.

The Tacoma brings trail-focused equipment to the lineup, while the 4Runner, Land Cruiser 250 and Toyota’s largest SUV, the Sequoia, offer passenger and cargo space for extended outdoor adventures. Together, the five Snowhunter Concepts showcase different approaches to exploring remote, snow-covered environments.

The Snowhunter Concepts are on display at the SEMA Show in Las Vegas, running November 3–6, 2026. Toyota notes that the showcase demonstrates how its vehicles can be adapted for specialised adventures, adding that these Snowhunter builds are concept projects rather than announced production models.

“This showcase builds on the capability of Toyota vehicles to imagine new possibilities for every kind of lifestyle. SEMA gives us a chance to show how diverse powertrains, purpose-built accessories, and a little imagination can transform a vehicle’s character,” says Owen Peacock, general manager, Toyota Marketing.

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