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Bugatti Launches Collection Of Eyewears For The Rich, Priced Between $1,295 And $15,000
Bugatti partners with Larry D. Sands, launches collection of luxury eyewears for the rich, priced between $1,295 and $15,000.
Nine-style set comprising of 37 pieces is available in different materials, including 18k gold, Palladium, carbon fiber or Macassar ebony.
Collection One takes inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti”.
Bugatti, known for its seven-figure high-performance Hypercars including the sold-out Chiron, has expanded its luxury portfolio with the launch of a collection of refined eyewears dubbed the “Collection One”.
To establish a design for Collection One, the French hypercar maker partnered with Larry D. Sands, whose legendary career in the optical fashion space spans over 60 years.
“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” Larry said.
“Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”
Collection One is a nine-style set comprising of 37 pieces. Each piece is meticulously crafted from solid 925 sterling silver trim with genuine 18k gold and Palladium, carbon fiber or Macassar ebony.
Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One takes inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti”.
According to Bugatti, its manufacturing techniques, which involves the use of Positive Vapor Deposition (PVD), have never been employed before in the eyewear industry.
The PVD acts as a Diamond Like Coating to boost its wearing resistance. It is also used throughout the development and production of Bugatti automobiles.
Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One takes inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti”.
Wiebke Ståhl, Managing Director of Bugatti International, added:
“Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”
Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy. Priced from $1,295 to $15,000, Bugatti said that the luxury eyewears will be available in highly exclusive boutiques.
