In Germany, Tesla sales have dropped by as much as 62%.

Tesla is losing market share in Germany. Official sales figures for the first quarter of this year indicate that Elon Musk’s company sold only 4,935 new cars in Germany during that time.

That’s a whopping 62 percent drop compared to the same period last year. The picture is even worse when you consider that the German electric vehicle market is currently booming again, growing by 39 percent compared to last year.

March 2025 saw Tesla’s sales fall by 43 percent, following a staggering 76.3 percent drop in February and a 59.5 percent drop in January. In contrast, the German electric vehicle market grew by 35.5 percent in March alone, and battery electric vehicles now account for 17 percent of all new registrations.

A key reason for Tesla’s decline in sales is the production changes needed to launch the redesigned Model Y. Adjustments at the Berlin Gigafactory affected output in January and February, causing many customers to delay their purchases. However, March sales figures indicate that the decline is not only due to these production issues.

Public Image The Culprit

Many believe Tesla’s struggles in Germany stem from Elon Musk’s declining public image. His controversial behavior has alienated many, leading to a significant drop in sales for the company.

Robert Haber, Germany’s outgoing economy minister, believes that Tesla’s slump in sales could give local automakers a chance to shine: “The perception is that the passion for Tesla has waned greatly in recent weeks and months, which may be a good opportunity for the automotive industry in Germany. So, unexpectedly, there is also a gap in the market if they bring good cars to the market.”

Tesla’s problems aren’t limited to Germany. Tesla reports global deliveries of 336,681 vehicles in the first quarter of 2025, a 13 percent drop from the previous year. The company’s shares haven’t fared much better, losing roughly 36 percent of their value since January.

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