BYD Group Becomes Official Automotive Partner Of PSG, Players To Receive Denza, BYD Models

As part of the partnership, it will supply BYD and DENZA cars for PSG’s daily operations over the next three years.

The new partnership with PSG is the latest step in BYD’s strategy to establish an international presence.

BYD had previously announced collaborations with Inter Milan and Manchester City as their Global Automotive Partner.

As part of its broader European growth strategy, China’s BYD Group has announced a three-year strategic partnership with the French professional football club Paris Saint-Germain (PSG), becoming the club’s Official Global Automotive Partner until June 2029.

“We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation,” said Stella Li, Executive Vice President of BYD.

As part of the partnership, the automaker will supply BYD and DENZA vehicles for PSG’s daily operations over the next three years. While BYD has not yet specified which models it will provide, the company presented Denza Z9 GT and BYD Sealion 7 to Inter Milan’s coaching staff and first-team players during a similar partnership with the Italian club.

Additionally, its partnership with PSG will provide BYD with a powerful platform to showcase its cutting-edge technologies and also strengthen its relationship with French consumers through innovative mobility solutions.

“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s fastest-growing and most innovative companies, BYD is a natural partner for the Club,” Richard Heaselgrave, Chief Revenue Officer of PSG, also commented on the new partnership.

The new partnership with PSG is the latest step in BYD’s strategy to establish an international presence. BYD had previously announced collaborations with Inter Milan and Manchester City as their Global Automotive Partner.

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