General Motors marque GMC recently shared that it has received over 65,000 reservations for its electrified Hummer pickup and SUV, much higher than the American automaker’s initial expectations. As a result, GMC is expediting Hummer EV production to keep up with the growing consumer demand. That being said, the SUV version of the Hummer is not scheduled to deliver until 2023, and new pickup orders won’t be fulfilled until 2024 under current production timelines.
If you place an order today for the Hummer EV pickup, you will not get it until 2024, says Duncan Aldred, global vice president of GMC.
“What we’re looking at now is how can we build the maximum amount and how can we deliver, fulfil these reservations as quickly as possible?” Aldred said to CNBC. “We’re doing all the studies on that and we’re confident we can go a lot quicker than we originally thought, but it still means a reservation now probably means delivering in ’24.”
The version of the Hummer pickup that’s currently being built is the highest-spec Edition 1 model. That truck ran at least $110,295, but since it’s already sold out, new customers will be looking at Hummer EV 3X which starts right around the $100,000 mark before any optional equipment is added.
While GMC would not provide specifics as to how the reservations break down between the pickup and SUV versions of the Hummer EV, it did state that a majority of the early reservations were for the pickup because it came out first.
The GMC Hummer EV is an extremely important vehicle for GM, being the first vehicle sporting the new Ultium electric platform. Almost everything is new, from the manufacturing process to the battery and the chassis, so it’s understandable why GM is extra cautious.
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