Lamborghini’s Next Model Will Be A Grand Tourer And Will Not Be Electric

Lamborghini has pivoted from its plan to launch the Lanzador as a fully electric vehicle, opting instead to develop the upcoming fourth model as a plug-in hybrid grand tourer. This shift follows concerns regarding the lack of emotional engagement in current EV performance technology and limited customer demand for full electrification.

The Italian brand has canceled plans for an all-electric Lanzador, confirming that its upcoming fourth model and next-gen Urus will instead launch as plug-in hybrids. Product Line Director Stefano Cossalter cited a lack of emotional engagement in current EV technology and limited customer demand as primary reasons for the shift. While EV research continues, the brand remains focused on hybrid performance for its near-term production lineup.

Lamborghini’s fourth model, internally dubbed the Lanzador, will evolve into a hybrid grand tourer rather than the previously planned EV. Product Line Director Stefano Cossalter confirmed the vehicle will prioritize Lamborghini’s signature bold, unconventional engineering over traditional grand tourer or sedan constraints.

The new model will bridge the gap between Lamborghini’s supercars and the Urus. Like the Lanzador concept, it aims to offer a practical four-seat grand tourer with an elevated driving position and generous cargo space, while maintaining a distinct identity separate from the Urus.

Lamborghini is pivoting from an all-electric Lanzador to a plug-in hybrid, citing a lack of emotional engagement and insufficient customer demand for current EV technology. While the brand continues researching EVs, it maintains that today’s electric motors cannot yet deliver the visceral, long-term experience required for a true Lamborghini.

Manufacturers like Hyundai use synthetic sounds and simulated shifts to mimic combustion engines in EVs However, Lamborghini’s Product Line Director, Stefano Cossalter, finds this technology insufficient for the brand’s standards, noting that “it’s not there yet.” Additionally, Cossalter observed that current customer demand for electric vehicles remains low.

Lamborghini has delayed its first EV but continues research into battery and software tech. Product Line Director Stefano Cossalter noted that while EVs are not yet ready to deliver the emotional engagement expected of the brand, they remain a future possibility as technology matures and regulations evolve.

Lamborghini’s upcoming Lanzador is shifting from an all-electric model to a plug-in hybrid. While official specs are unconfirmed, it may utilize a high-performance V8 hybrid system similar to the Urus SE. This pivot marks Lamborghini’s return to the grand-touring segment, reflecting the brand’s commitment to the visceral driving experience over current EV technology.

• Read More: Lamborghini Has Officially Given Up On Its EV Models