Mercedes-Benz Is Germany’s Best-Selling Premium Brand

The German market is dominated by German car manufacturers. Volkswagen traditionally finished last year in first place with total sales 4.5 percent higher than in 2024. The gap between Volkswagen (560,796 cars) and the second-place finisher, according to statistics from the Kraftfahrt Bundesamt (KBA), is truly enormous.

Mercedes-Benz sold ‘only’ 260,415 cars in 2025, but among Germans, the ‘three-pointed star’ is the largest premium brand and the second largest brand overall.

BMW follows closely behind with more than 253,000 cars, after which the first ‘non-German’ brand appears on the list.

This is Skoda, which is a full member of the Volkswagen Group, and, in that sense, it is still a German brand. Other Volkswagen brands, Audi and Seat, are in fifth and sixth place, while Opel—a German brand, but part of the international Stellantis concern—has to be content with seventh place. The list of the ten best-selling cars is rounded out by Ford, Hyundai, and Toyota.

Below you can see the 20 best-selling car brands in Germany in 2025.

Brand/Number of copies sold/Market share in percentage:

1. Volkswagen 560.796 19,6
2. Mercedes 260.415 9,1
3. BMW 253.712 8,9
4. Skoda 226.472 7.9
5. Audi 205.862 7,2
6. Seat 162.566 5,7
7. Opel 136.189 4,8
8. Ford 108.299 3,8
9. Hyundai 93.839 3,3
10. Toyota 87.578 3,1
11. Dacia 73,644 2.6
12. Kia 60.391 2,1
13. Renault 59.446 2,1
14. Volvo 59.380 2,1
15. Peugeot 57.613 2,0
16. Fiat 54.243 1,9
17. Citroën 48.854 1,7
18. Mazda 40.724 1,4
19. Mini 34.647 1,2
20. Nissan 31.112 1,1

The first Chinese brand is MG, which holds the 22nd place, followed by BYD in 23rd place. It seems that the Chinese invasion of Germany is not that pronounced, although it was the Chinese brands that achieved the greatest growth.

Tesla is selling surprisingly poorly and has to settle for 26th place. The brand recorded almost half of its sales in 2024.

• Also See: Mercedes-AMG Electric GLC To Churn Out More Than 900 Hp