Reasons why Rolls-Royce name its cars after spirits and celestial bodies, including the Ghost, Phantom and Spectre.
Other notable Rolls-Royce motors bearing mythical names includes the iconic Silver Ghost, Silver Seraph and the Silver Shadow.
Aside the Cullinan SUV named after the largest flawless diamond ever found, all Rolls-Royce vehicles, namely the Silver Seraph, Silver Shadow, Wraith, Phantom and Ghost are named after spirits, mythical beings or celestial bodies, a naming scheme spanning Rolls-Royce’s history.
The British luxury marque, Rolls-Royce Motor Cars, like many other automakers, started out with numbers, including the 1907 model it originally named ’40/50′ but eventually gained the press name, the Silver Ghost.
“While the name ‘The Silver Ghost’ was originally given to chassis no 60551 and other cars were given individual names as well, the title ‘Silver Ghost’ was taken by the press, although the Company did not recognize the series as such until the introduction of the new Phantom range of cars in 1925”, the Silver Ghost Association says.
Speaking on the naming scheme, Martin Fritsches, President & CEO of Rolls-Royce Motor Cars, North America, said :
“Rolls-Royce motor cars named after spirits or ethereal entities evoke a sense of mystique. This tradition has deep historical roots, carrying on a tradition of more than a century.”
“As the most respected name in luxury, Rolls-Royce has always stood outside and above the automotive arena, and distinctive names like Ghost and Spectre differentiate our brand from all others. Rolls-Royce commissions are instantly recognizable not just by their design but also by their names,” he added.
Today, all the current Rolls-Royce lineups (aside the Cullinan), including the flagship Phantom, Ghost and Spectre EV as well as the recently discontinued Dawn and Wraith models, all have namesakes spanning Rolls-Royce’s history.
But unlike the Phantom and Ghost, this is the first time that the Spectre name bestowed on brand’s first EV has been given to a series production Rolls‑Royce. Previously, the Spectre name was used only for one early demonstrator car and 10 experimental chassis.