Rolls-Royce Handed Cullinan To A Customer At The Mine After Which The Bespoke SUV Was Named

To give one Cullinan customer a diamond-studded experience, Rolls-Royce presented his bespoke Sport Utility Vehicle to him at the very mine where the iconic diamond was discovered.

Rolls-Royce named its luxury SUV after the small Gauteng town where the famous 3,106.75 carat Cullinan diamond was discovered in 1905. It is the largest gem-quality rough diamond yet found.

GM of Rolls-Royce Sandton, the local importer of the British luxury brand, said:
“Here at Rolls-Royce Motor Cars Sandton, we are constantly striving to surprise and delight our clients”

“We want their experience to be effortless and exceptional. That is how we came up with the idea of delivering the Cullinan to our Rolls-Royce client in Cullinan at the mine where the renowned Cullinan diamond was discovered”

The unnamed client was first taken on a tour of the Diamond Room – a display room that pays tribute to the Cullinan diamond,before the surprise reveal of the owner’s Cullinan a the highest point in the working mine.

The Cullinan is Rolls-Royce’s first SUV and the luxury brand’s first all-wheel drive vehicle. It is powered by a twin-turbo 6.75-litre V12 engine and employing permanent four-wheel drive

The first customer deliveries are already taking place now. The bespoke SUV comes with a price tag of $330k (or about ₦120m in Naira), excluding shipping and clearing in Nigeria.