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It Took Bugatti Five Years To Develop The New ‘Gold Macaron’ That Adorns The Grille Of The Chiron L’Ébé
Five years was spent developing the new gold Macaron that adorns the grille of the Bugatti CHIRON L’Ébé.
The limited-edition Bugatti Chiron L’Ébé hypercar is the first model to feature the new 24-karat gold grill.
The front horseshoe’s decorative trim and the “EB” emblem on the fuel and oil cap also have a gold finish.
The distinct deep-red and unmistakable oval on its supercars has transported the name BUGATTI out into the world.
French hypercar maker Bugatti says it spent five years to develop the new 24-karat gold Macaron badge that adorns the horseshoe radiator grille of the Bugatti Chiron L’Ébé.
The limited-edition Bugatti Chiron L’Ébé, named in honor of Ettore Bugatti’s daughter, L’Ébé, is the first Bugatti model to feature the new 24-karat gold grille.
According to the brand, it takes more than 10 hours just to make the Macaron, a process that it says is entirely done by hand.
It wasn’t an easy task, thanks to the material properties of gold, yet Bugatti’s engineers and designers succeeded in creating the perfect finish to meet the famous Bugatti standard.
The Macaron badge has symbolised exclusivity, luxury, design and outstanding hand craftsmanship on the grill ever since the brand was founded over 100 years.
In addition to the grille, the front horseshoe’s decorative trim, the “EB” emblem on the fuel and oil cap, and the “EB” emblem on the rear also have a gold finish.
Bugatti had earlier explained the importance of the distinct deep-red and unmistakable oval on its supercars, which has transported the name BUGATTI out into the world.
“Our customers want the extraordinary. We are therefore always considering what fits well with the brand’s quality ethos and how we can implement it,” said Hendrik Malinowski, the managing director of sales at Bugatti.
“With the gold Macaron on the horseshoe grille and the vehicle’s other gold elements, we can offer our customers something they can only get in this form from Bugatti.”
