Moment Self-driving Car Without A Driver Arrives To Deliver Domino’s Pizza To A Customer

Moment self-driving pizza delivery car without a driver arrives to deliver Domino’s pizza to a customer. 

On arrival, the customer inputs the last four digits of their phone number to retrieve their pizza pie.

The customer would have earlier received a text-message instructions from Domino’s as the car approaches.

Domino’s, in partnership with Ford, began its experiment with the autonomously controlled car delivery in 2017. 

Video shared shows the moment a self-driving Ford Fusion ‘pizza delivery vehicle’ arrives to deliver an ordered Domino’s pizza to a customer.

On arrival, the customer who had earlier received a text-message instructions as the car approaches, inputs the last four digits of their phone number to retrieve their pizza pie.

Domino’s, in partnership with Ford, began its experiment with the autonomously controlled Ford Fusion delivery vehicles in 2017, though it has backed away for now from further experimentation.

For the self-driving pizza delivery service, the American multinational pizza restaurant chain wanted to learn “what we needed to know before this stuff gets to scale,” Domino’s CEO Russell Weiner told Forbes.

“How to deal with stuff you don’t think of. For instance, if you live in an apartment, how do you as a customer see that — as a [complete] delivery, or are they willing to go downstairs?

“And when you’re in the [Domino’s] store, how do you hand off to an AV? What we’ve done with a couple of different companies, including Ford, is custom-learned all that stuff. We’re ready when the day comes and we have what we need.”

Domino’s CEO, who noted that the company is ready for driverless future, said that suburban and rural areas proved easier for the experimental AV to traverse because of the commonality of driveways.

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