Brad Pitt Stars In New Mercedes-AMG GT 4-Door Coupé “TOO HARD TO RESIST” Campaign

Mercedes-Benz has picked Hollywood star Brad Pitt as the new face of Mercedes-AMG’s latest campaign for the new Mercedes-AMG GT 4-Door Coupé, titled “TOO HARD TO RESIST”, which launches globally in October 2026.

Pitt was first introduced by the performance brand in 2025 as a member of its “World’s Fastest Family”, which was marked by a high-energy stunt staged in Las Vegas featuring the Oscar-winning actor and five-time F1 race winner George Russell.

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The spectacular 2025 stunt featuring Pitt and Russell alongside a camouflaged GT 4-Door Coupé prototype provided an early preview of the electric performance model, which made its debut this May, packed with technology borrowed from the record-breaking CONCEPT AMG GT XX.

For the latest campaign, Pitt finds himself on a Hollywood film set surrounded by cameras and crew, which soon turns into a dynamic playground for pure driving pleasure as he succumbs to the allure of the new Mercedes-AMG GT 4-Door Coupé, which is simply “TOO HARD TO RESIST”.

Mercedes-AMG says the “TOO HARD TO RESIST” campaign, led by the Hollywood star, captures the emotional appeal and performance credentials of its latest four-door model, built on Mercedes-AMG’s dedicated AMG.EA electric architecture.

The Mercedes-AMG GT 4-Door Coupé features three axial-flux electric motors—two powering the rear axle and one driving the front wheels—which produce a combined system output of 860 kW (1,169 hp) and 1,475 pound-feet (2,000 Nm) of torque in the GT 63.

The impressive powertrain allows the sports car to sprint from 0 to 100 km/h (62 mph) in just 2.1 seconds with a one-foot rollout, from 0 to 200 km/h (124 mph) in only 6.4 seconds, while its top speed is 300 km/h (186 mph) when equipped with the optional Driver’s Package.

“I’ve driven the new AMG GT 4-Door Coupé myself many times – and it genuinely stands out. It pushes performance to new limits and delivers the emotion our fans expect – now in the electric era,” Ola Källenius, Mercedes-Benz Group CEO, said at the reveal.

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