For the first time in decades, General Motors is redesigning its corporate logo. Gone is the blue background and underlined uppercase “GM” initials. In its place comes a blue box surrounding the GM initials.
And the line that normally sat under both letters in the old logo now underscores the letter “m” only. It makes the letter look a little like a three-pronged power plug about to be plugged in. GM is introducing the campaign as a call to action as it aims to reinvent itself and deliver on its goal of creating a world with zero crashes, zero emissions, and zero congestion. That may not be a coincidence as the reveal of the new logo coincided with the launch of the new “Everybody In” marketing campaign to promote GM’s desire to put an electric vehicle on everyone’s driveway.
Deborah Wahl, head of marketing at GM, said in a statement. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV,”. She further added. “Our new brand identity and campaign are designed to reflect this.”
Central to the new market campaign is GM’s Ultium modular EV platform. It will make it’s production debut this fall in the 2022 GMC Hummer EV. The platform, which can support up to 1,000 horsepower and 450 miles of range, will underpin the better part of 30 EVs to be launched by GM globally by the end of 2025. It will also underpin some Honda (and possibly Acura) vehicles, as well as a self-driving shuttle from Cruise.