Nissan unveiled the all-new, all-electric Juke at its Vision event, marking a major step forward in its electrification strategy in Europe.
As the electric vehicle (EV) market in the region continues to grow, Nissan is drawing on its 15 years of leadership in electric vehicles to meet a range of customer needs while navigating a complex and competitive market environment.
Nimble, compact and unmistakably Nissan, this first Juke EV brings personality and emotion to the era of electric vehicles, reinterpreting one of Europe’s most prominent compact crossovers. It’s part of Nissan’s broader strategy to offer an electrified powertrain for every type of customer today.
Since its initial launch in 2010, the Juke has captured the imagination of 1.5 million customers across Europe, reshaping the compact crossover segment with its bold and unconventional design. The new Juke retains that character while introducing an all-electric powertrain, supporting Nissan’s journey towards zero-emission mobility.
Built With Europe In Mind
The all-electric Juke joins a growing European line-up of electric vehicles, including the new Micra, the third-generation Leaf, the Ariya crossover and the Townstar LCV, as well as the soon-to-be-available new A-segment electric vehicle. The Juke EV will join the third-generation Leaf in offering vehicle-to-grid technology, supporting the integration of electric vehicles into the wider energy ecosystem.
Along with its growing lineup of electric vehicles, Nissan continues to offer its e-POWER hybrid technology, providing a driving experience similar to an electric vehicle without the need to plug in. Hybrid models such as the Qashqai e-Power and Juke HEV will remain an important part of the line-up, ensuring customers have access to technologies that suit their needs today.
“Europe is central to Nissan’s electrification strategy, and we remain firmly committed to an all-electric future,” said Massimiliano Messina, President of Nissan AMIEO. “With a rapidly growing lineup of electric vehicles, we’re bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region. Together, these next-generation vehicles will accelerate our transition to zero-emission mobility.”
The all-electric Juke will be manufactured at Nissan’s Sunderland facility in the UK, reinforcing the facility’s central role in the company’s global electric vehicle strategy.
With the first trial production phase for the Juke EV starting in the coming weeks, the Sunderland facility remains the cornerstone of Nissan’s electrified manufacturing footprint in Europe. This commitment is supported by Nissan’s wider regional capabilities, including its design, engineering and development network across the UK, Spain and Germany. Together, these operations underline Nissan’s long-term investment in Europe as a manufacturing and innovation hub – designing, engineering and manufacturing vehicles in Europe for European customers.
“The Juke has always stood for bold design and a willingness to challenge convention. With this third generation, we’re bringing that spirit into the electric age,” said Cliodna Lyons, regional vice president of product, brand and marketing strategy at Nissan AMIEO. “As our first all-electric Juke, it will help us reach new customers while expanding the choice in our electrified range.”
The third-generation Juke made its global premiere at Nissan’s Vision event in Japan, where the company presents its long-term direction, product development plan and technological innovations to global media, stakeholders and employees.
The all-new Juke will be launched in the spring of 2027.