Wyclef Jean was hired by the marque to entertain guests at the Range Rover Leadership Summit after-party on Tuesday.
The Summit at the Academy Museum of Motion Pictures in LA convened as part of the debut of the new 5th-Gen Range Rover.
Land Rover brought together a host of highly accomplished entrepreneurs, athletes, business and entertainment pioneers to the first ever Range Rover Leadership Summit at the Academy Museum of Motion Pictures in Los Angeles on Tuesday, 16th November.
The Summit convened as part of the debut of the new 5th Generation Range Rover and the vehicle being featured at the 2021 Los Angeles Auto Show.
Musical artist Wyclef Jean participated in the Leadership Journeys panel discussion before performing some of his greatest hits including “Hips Don’t Lie” and “Sweetest Girl” to kick off the unveiling of the New Range Rover at the Summit to an audience of over 800 guests.
An entrepreneur himself, Haitian rapper, Wyclef Jean launched Sodo Mood Lab, the first ever Black owned Source Music Library, powered by composers of color.
To celebrate the launch of the New Range Rover, Wyclef created a bespoke remix of his new track, “We Celebrate Life,” which made its world premier at The Range Rover Leadership Summit.
The Range Rover Leadership Summit was created as a celebration of the evolving nature of modern leadership with a slate of engaging discussions, Q&A’s and keynote talks with some of today’s most respected thought-leaders across various industries.
Those in attendance includes world-renowned athlete, Lindsey Vonn; Chairman & CEO, IFF, Andreas Fibig; Founder & CEO, The Agency, Mauricio Umansky; VP of YouTube Marketing, Angela Courtin, and many more.
“It was a very proud moment to bring together customers and some of the most inspiring thought-leaders today to talk about the evolving nature of modern leadership in celebration of the most compelling, elegant and capable SUV on the market, the New Range Rover,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America.
“We’re also thrilled to be back in Los Angeles as its one of the top Range Rover sales markets in the world, and home to some of our most loyal and passionate customers, who were the inspiration for the Range Rover Leadership Summit.”
Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with incredible capability. The New Range Rover is the most desirable yet, mixing breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity.
The all-new 2022 Range Rover SUV is available to order now. It is priced from $104,000 in the U.S, with deliveries starting from spring 2022.
For customers in Nigeria, Coscharis Motors Plc, the sole franchisee for Jaguar Land Rover vehicles in Nigeria, has opened a new portal to order the redesigned, 5th-generation of the all-new Range Rover Sports Utility Vehicle.