The Goddess hood ornament which adorned bonnets of Cadillac models in the early 1900s returns to Celestiq.
The reimagined Goddess on the Celestiq Electric Vehicle pays homage to Cadillac’s illustrious design history.
New rendition introduces a new, soaring form that reflects the brand’s heritage while also driving it into the future.
Goddess, a take on Rolls-Royce Spirit of Ecstasy, was introduced in 1930, at the height of popularity for automotive mascots.
The Goddess hood ornament which adorned the bonnets of most Cadillac models in the early 1900s including the bespoke 1959 Eldorado Brougham, has returned on Celestiq, which is expected to arrive to clients in late-spring 2024.
The reimagined Goddess pays homage to Cadillac’s illustrious design history and symbolizes the personalized, handcrafted artistry built into each and every bespoke vehicle.
“Reimagining the Goddess was a beautiful experience because it required me to study the past and understand the evolution of what Cadillac is today,” said Cadillac Creative Sculptor Richard Wiquist.
“This rendition introduces a new, soaring form that reflects the brand’s heritage while also driving it into the future.”
The Cadillac Goddess, a take on Rolls-Royce Spirit of Ecstasy, was introduced in 1930, at the height of popularity for automotive mascots. Several iterations of the Goddess were created in an era that lasted more than 25 years, and was available on Cadillac’s V-8, V-12 and V-16 models.
“The Goddess always represented the aesthetical zeitgeist,” said Wiquist, who found his inspiration in the 1933 Goddess that distinguished Cadillac’s legendary V-16 models of the era.
“The 1933 figure had a great sense of motion conveyed through drapery that appeared to flow from the figure. Every detail in a sculpture holds meaning or is intended to evoke an emotional response,” said Wiquist.
“For the new Goddess, it had to have context and imbue the personal connection the figure represents between Cadillac and its clients through vehicles such as CELESTIQ.”