Genesis Launches Performance Version Magma To Take On BMW’s M And Merc’s AMG

Magma. That is the name of the brand new label that Genesis has come up with for its new sporty models. During the New York Auto Show, Genesis immediately opened a can of future Magma models. What seems? The Magna label is not reserved for cars with combustion engines. Genesis is also introducing a Magma version of the electric GV60: the GV60 Magma Concept.

According to Genesis, speed is not necessarily the most important thing with its Magma models. The brand says it considers the ‘driving experience’ to be at least as important. In any case, the visual experience seems to be fine. In any case, the GV60 Magma Concept looks clearly ‘thicker’ than the regular flavours of the electric model, with its body kit and fairly heavy 21-inch wheels. Genesis does not yet share technical specifications for the GV60 Magma Concept. Not even from the other Magma models, because they are there too.

Genesis also releases pre-production versions of the GV80 Coupé Magma, G80 Magma Special, and X Gran Berlinetta into the world. The G80 Magma Special will only be launched in the Middle East; the GV60 Concept is not region-specific, according to Genesis.

• Also See: Genesis GV60 Wins “2024 China SUV Of The Year” Award, Beats More Than 80 Competing Models