BMW CEO Speaks On How The German Auto Sector Can Survive

BMW CEO Oliver Zipse clearly defined how the German auto industry can survive in challenging times.

It is crucial that Germany, as the largest economy in Europe, takes responsibility and takes a united stance against market entry bans and in favor of technological neutrality. In other words, a ban on the sale of new vehicles with internal combustion engines in the European Union by 2035 is too strict.

Other EU countries have already clearly positioned themselves in this regard. Cars are a very complex product with many companies involved and networked.

– The market is shrinking, and production is shrinking, which would ultimately cost jobs. Almost no other place in the world has as much automotive competence, knowledge, and passion as Germany. “Do we really want to risk all that strength?” said Zipse.

Zipse argues that three things are crucial to ensuring that Germany does not lose ground as an economic and automotive location.

One is a clear commitment to sustainable growth instead of ever-increasing regulation. The second is reduced electricity prices as a decisive stimulus for growth, which would also give a boost to electric mobility. And third, Germany has so many strengths that it should be reconsidered more.

“Therefore: less worries, more courage, and determination to simply deal with things,” said the manager.

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