Bentley Marks Seventh Consecutive Year Of Profitability, $210k Bentayga Remains Its Best-selling Model

Bentley Motors marks seventh consecutive year of profitability, $210,000 Bentayga SUV remains its best-selling model. 

British luxury marque reported a revenue of €2.615B for the full year 2025 (-1 percent decline versus €2.648B in 2024). 

Customer deliveries dropped almost 5% to 10,131 units in 2025 (versus 10,643 cars in 2024), blames weaker demand in China. 

Bentley Motors has reported a revenue of €2.615 billion for the full year 2025 (-1 percent decline versus €2.648 billion in 2024), driven a richer derivative mix and a high demand for Speed and Mulliner derivatives.

Last year, operating profit reached €216m (vs €373m in 2024), which results in an operating return on sales of 8.3%. Bentley said the decline stems from the “decision of the Volkswagen Group to discontinue a D-segment platform as well additional pressure from U.S. tariff impacts.”

“Bentley has delivered a seventh consecutive year of profitability, demonstrating strong underlying financial performance despite a challenging macro environment,” said Axel Dewitz, Board Member for Finance and It.

“Revenue quality is supported by disciplined pricing and a rich model mix, with Mulliner bespoke demand continuing to grow,” he added.

Also, customer deliveries dropped almost 5% to 10,131 units in 2025 (versus 10,643 cars in 2024), with the Audi-owned British luxury marque blaming weaker demand in China and international tariffs.

As expected, the Bentayga, priced between $210,000 and $342,000 depending on the trim and options, remains Bentley’s best-selling model. Bentley notes that the new Bentayga Speed reinforced the popularity of its flagship SUV.

Other highlights last year includes the introduction of the 4th-generation Continental GT and high-performance Flying Spur, both featuring the brand’s new V8 hybrid powertrain.

“2025 was a pivotal year for Bentley as we continue our preparation of the next generation of Bentleys including our upcoming all-electric model., Dr. Frank-Steffen Walliser, Chairman and CEO, said while commenting on the results.

“Our high-performance Continental GT and Flying Spur have set new benchmarks for desirability, while the Bentayga remains our best-selling model with the new Speed derivative entering key markets. The all-new Bentley Supersports opened a new chapter for Bentley and underlines our sportiness and driver orientation.”

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