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BMW Group Sold 2.45 Million BMW, MINI And Rolls-Royce Vehicles In 2024
BMW Group sold 2.45 million BMW, MINI and Rolls-Royce Vehicles between January and December of 2024.
Of the total BMW Group sales in 2024, Electrified vehicles represented 24.2% while fully-electric vehicles accounted for 17.4%.
Rolls-Royce brand also recorded significant growth with 1,890 Spectre Electric Vehicles delivered (+479.6%).
BMW brand sales reached 2,200,177 units last year while BMW M grew by +2.1% with 206,582 vehicles delivered in 2024.
MINI brand sold 244,915 units worldwide (-17.1%) while the Rolls-Royce brand delivered 5,712 units to customers (-5.3%) in the full year.
The BMW Group has reported a total deliveries of 2,450,804 BMW, MINI and high-value Rolls-Royce vehicles to customers worldwide last year – which is a -4 percent decline from the 2,555,341 vehicles sold in 2023.
Of the total BMW Group sales in 2024, Electrified vehicles represented 24.2% with 593,215 units while fully-electric vehicles accounted for 17.4% of total sales. Rolls-Royce brand also recorded significant growth with 1,890 Spectre Electric Coupes delivered (+479.6%) in 2024.
“The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.
“This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe. We are confident we can maintain our BEV sales growth in 2025 with our strong and expanded product line-up,” Goller added.
The BMW brand sales reached 2,200,177 units last year (-2.3% versus 2023), while the sales of high-performance BMW M grew by +2.1% with a total of 206,582 vehicles delivered to customers in 2024.
MINI brand sold 244,915 units worldwide (-17.1%) while the Rolls-Royce brand delivered 5,712 units to customers (-5.3%) in the full year. During the same period, BMW Motorrad sold 210.408 motorcycles and scooters (+0.6%) and thus achieved another record year.
In the fourth quarter, sales of the BMW Group, BMW, MINI, Rolls-Royce and BMW Motorrad brands reached 696,647 vehicles (-2.9), 626,674 (-2.4%), 78,231 (-7.5%), 1,742 (+17.9) and 46,972 (+6.4), respectively.
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