Rolls-Royce Delivered 5,712 Cars To Clients In 2024, Celebrates A Record Year For Bespoke Models

Rolls-Royce delivered 5,712 cars in 2024, which is down compared to the 2023’s record of 6,032 motor cars.

While it sold fewer vehicles in 2024, its Bespoke offering reached record – noting that its Bespoke content value rose by 10%.

Middle East was the largest Bespoke region by average value per motor car, closely followed by North America and Europe.

Rolls-Royce Motor’s most requested models in 2024 were Cullinan SUV, Spectre EV, the Ghost and then the Phantom.

British luxury marque, Rolls-Royce Motor Cars, on Thursday said it delivered 5,712 cars to clients in 2024, which is down compared to the 2023’s record of 6,032 motor cars, citing the changeover to the new models.

While Rolls-Royce sold fewer vehicles in 2024, its Bespoke offering reached record levels for clients who want to make their cars stand out – noting that its Bespoke content value rose by 10% on average per motor car year-on-year.

Some of these finest examples of Bespoke commissions in 2024 includes the Phantom Scintilla, the Cullinan Series II – Inspired By Rose and the Phantom ‘Goldfinger’ – a one-of-a-kind Phantom Extended that pays homage to the 1964 James Bond film, Goldfinger.

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According to the British luxury marque, the Middle East was the largest Bespoke region by average value per motor car, closely followed by North America and Europe.

“In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history,” said Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars.

Rolls-Royce didn’t break down the sales figure for its cars but says the most requested models in 2024 were Cullinan SUV, Spectre Electric Coupe, the Ghost sedan and then the Phantom – the marque’s flagship, which retained its status as the ultimate and rarest Rolls-Royce.

Last year, North America was Rolls-Royce’s largest sales region by the number of cars handed over to clients while several regions, including the Middle East & Africa (MEA), Europe, and Asia PACIFIC (APAC), achieved record sales.

• See Also : From Phantom Goldfinger To Spectre Lunaflair, Here Are The Bespoke Rolls-Royce Commissions From 2024