Lamborghini Sold A Record 10,687 Cars In 2024

Automobili Lamborghini sold a record 10,687 cars in 2024 – besting the 10,112 units in 2023 by +6 per cent.

Urus remained Lamborghini’s best-seller, thanks to immediate positive response to the all-new Urus SE plug-in hybrid.

The Revuelto and the former flagship car, the Huracán, also played a pivotal role in the success of 2024.

Deliveries of the last Huracan sports cars scheduled throughout 2025 until it passes the baton to the Temerario.

Automobili Lamborghini has announced a new milestone after delivering a new record 10,687 cars to clients in 53 different countries in 2024 – besting the 10,112 vehicles (also a record) in 2023 by +6 per cent.

The Urus Super SUV remained the brand’s best-seller, thanks to immediate positive response to the all-new Urus SE plug-in hybrid version in April 2024 – which is set to replace the current Urus S and Performante versions.

Alongside the Revuelto, the Huracán also played a pivotal role in the success of 2024 – with production and deliveries of the last cars scheduled throughout 2025 until it passes the baton to the Temerario.

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Lamborghini not only launched three new models, including the Temerario, in 2024, but also completed the transition towards an entirely hybrid range, becoming the world’s first super sports car manufacturer to offer a completely electrified portfolio.

In terms of deliveries in the macro-areas, the Americas got 3,712 cars (+7%), Europe, the Middle East and Africa (EMEA) got 4,227 cars (6%) while the Asia–Pacific (APAC) registered 2,748 cars (4%).

“2024 was an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the crucial support of our network of 186 dealers and the brand’s well-established presence in all 56 international markets where we operate,” said Federico Foschini, Chief Marketing and Sales Officer.

“Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles.”

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