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Ferrari Luce Receives Serious Backlash From Analyst And Social Media Influencers
Ferrari garnered little praise among investors with the presentation of its first fully electric model.
Analysts and social media influencers reacted predominantly negatively to the unveiling of the design for the Ferrari Luce, after which the company’s shares in Milan closed more than 8 percent lower.
An analyst described the appearance of the car, which is set to cost 550,000 euros, as a mix between an electric Honda Accord and a Tesla Model 3. The market expert from AIR Capital also questioned the Italian car brand’s strategy. Ferrari‘s revenue model relies precisely on die-hard sports car enthusiasts who are willing to spend a lot of money on good design.
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