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Fiat Is The Highest Selling Stellantis Brand Worldwide
Fiat sold no fewer than 1.35 million cars worldwide last year. That was just 12 percent more than in 2022, when it was also Stellantis’ largest brand. In its home country, Italy, Fiat was the market leader with a market share of 12.8 percent, and in Turkey (15.7 percent), Fiat was also the largest in 2023. In Algeria, no less than 78.6 percent of all registered new cars were of the Italian brand. Fiat is undoubtedly happier with how it scores in Brazil. With a market share of an enormous 21.8 percent, it was also the market leader in that much larger car market. In Brazil, the Strada, which is not available here, was the most popular model.
Fiat sold 542,000 cars throughout South America in 2023. So over half a million. That was more than 45,000 more than in 2022. In Brazil, Fiat sold no fewer than 140,200 hatchbacks and, hold on, 172,000 pickups. Fiat has two pick-ups on the menu. These are not Ford F-150 or Chevrolet Silverado-like ones, but much smaller models: the Strada and the Toro. The Strada, a competitor of the Volkswagen Saviero, sold no fewer than 120,600 units. In any case, the Brazilian Fiat range is interesting. It sells countless models like the Mobi, Argo, Cronos, Pulse, Fastback, and the aforementioned Strada and Toro. It also sells the electric 500e there.
