Genesis Revealed Plans To Expand Significantly Across Europe

Following its successful debut in 2021 in Germany, the UK, and Switzerland, Genesis, the premium brand of the Hyundai Group, is confidently expanding into four additional European markets: Italy, France, the Netherlands, and Spain.

Genesis announced that deliveries of the first vehicles to these markets are expected next year. “Our entry into these important markets represents a key moment for Genesis,” said Xavier Martinet, CEO of Genesis Motor Europe.

“We are currently focused on consolidating our presence and long-term engagement across Europe. This is the most significant market expansion since our launch on the Old Continent in 2021 and marks the beginning of a new phase of balanced and strategic growth, with the brand’s sports orientation,” he added.

The upcoming offer will be fully electric and includes three models: the multiple award-winning compact SUV GV60, the flagship Electrified GV70 SUV, and the Electrified G80 sedan.

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