Genesis Makes Its African Debut, Launches Three Electric Vehicles Into Egyptian Market

Korean luxury car brand Genesis marks its African debut with the introduction three Electric Vehicles into Egyptian Market.

Three electric vehicle (EV) models introduced are the GV60, the Electrified GV70 and the Electrified G80.

Delivered in partnership with GB Auto, the launch includes the opening of a flagship 895-square-meter showroom in.

Its customer-first ownership model includes a 5-year warranty and service contract, home vehicle delivery and door-to-door maintenance.

Genesis officially made its debut in Egypt on August 7th with the opening of a flagship 895-square-meter showroom in District 5, New Cairo, and launch of three electric vehicle (EV) models : the GV60, the Electrified GV70 and the Electrified G80, to the local market.

Delivered in partnership with Egypt’s official distributor GB Auto, the launch marks the Korean luxury car brand’s ongoing expansion into Africa and signals a bold new chapter across the Middle East and Africa.

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“Launching in Egypt is a pivotal moment for Genesis,” commented Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa.

“It demonstrates our commitment to markets where luxury and electrification are growing in tandem, and we’re proud to enter the country with a full EV lineup that represents the future of mobility. This launch marks a key strategic region for our continued growth.”

Genesis’ customer-first ownership model includes a five-year warranty and service contract, door-to-door maintenance, home vehicle delivery and access to global concierge services.

“It’s a privilege to welcome Genesis to Egypt,” added Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto.

“The brand’s blend of design excellence, performance and customer-focused service is unmatched. We look forward to bringing Egyptian customers the level of luxury and attention to detail Genesis is known for.”

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