News
Low-priced Made-in-India Honda WR-V (Elevate) SUV Now The Best-selling Car Import In Japan
Low-priced Made-in-India Honda Elevate SUV now the best-selling car import in home country of Japan.
The Honda Elevate first hit Indian showrooms last August with a starting price of 1.191 million rupees ($14,300).
It debuted in Japan as the WR-V in March 2024, becoming the first Honda model to be made in India and sold in Japan.
Lack of import duties played into the decision to ship the Elevate SUV from India to Japan.
Honda Motor’s new made-in-India Honda Elevate compact SUV has become a hit in its home country of Japan, thanks to its low sticker price of around 2.1 million yen ($13,200), including tax.
The Elevate, which hit Indian showrooms last August at 1.191 million rupees ($14,300), debuted in Japan as the Honda WR-V in March 2024, becoming the first Honda model to be made in India and sold in Japan.
Since its arrival in Japan, Honda had been crowned the country’s top imported vehicle seller in April and May, beating out Mercedes-Benz, BMW, Volkswagen and all other global nameplates.
Per Nikkei Asia, the number of imported Honda car registrations reached 3,472 in April and 4,204 in May, according to statistics from the Japan Automobile Importers Association.
“Honda’s motto is that we provide a good product at a fair price,” the leader of the WR-V (winsome runabout vehicle) development team, Munetsugu Kaneko, told Nikkei Asia.
Kaneko also revealed the lack of import duties also played into the decision to ship the Elevate SUV from India to Japan.
“There is no tax when we import a car from India,” Kaneko told Nikkie Asia, citing an economic partnership agreement between Japan and India.
Kaneko said the team set the price range in advance so it could target Japanese drivers in their mid-20s to mid-30s. “I thought it would not attract [these customers] if the price was not reasonable,” he said.
Source Credit : Nikkei Asia
-
Celebrities Auto1 week ago₦6B Worth of Supercars: Jeff Forex And Habby Forex Takes Delivery Of Their Lamborghini Aventador SVJs
-
News1 week agoDavido’s Shows Off $5m Mistral, Burna Boy’s Chiron, EFCC Seizes Aisha’s Exotic Cars Worth ₦4.3b, Hongqi E-HS9 Spotted, Nigerian News In July
-
Celebrities Auto4 days agoDavido Orders $15 Million One-of-One Custom Mansory Hypercar, Rumored To Be Based On A Bugatti Centodieci
-
Celebrities Auto4 days agoA Closer Look At Cristiano Ronaldo’s 9 Rare Hypercars : Chiron, Centodieci, AMG One & Monza SP1
-
News1 week agoFull Lists Of Categories Of Vehicles Exempted From Customs Import Duty & VAT, Those Still Taxed
-
Celebrities Auto5 days ago“My Toys,” Cristiano Ronaldo Says As He Shows Off His Car Collection Worth $40 Million
-
News1 week agoLamborghini Urus SE Performante, Bentley Torcal, McMurtry Spéirling PURE, McLaren 788HS, News In July
-
News3 days agoToyota Recall Over Half A Million Camry Sedans