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Mercedes-Benz And Google Join Forces To Create Next-Gen Navigation Experience
Mercedes-Benz and Internet Search Giant, Google, join forces to create next-generation navigation experience.
Partnership gives Mercedes access to Google’s leading geospatial offering, including detailed information about places.
Both agreed to bring the YouTube app into the Mercedes infotainment system to help enrich the user experience.
Also, Google Maps data will enable assisted driving features such as automatic speed adjustments before intersections, roundabouts.
Mercedes-Benz has announced a long-term partnership with Google that will allow the luxury automaker build its own branded navigation experience based on new in-car data and navigation capabilities from Google Maps Platform.
The partnership will give Mercedes access to Google’s leading geospatial offering, including detailed information about places, real-time and predictive traffic information as well as automatic rerouting.
When these features are embedded into the upcoming Mercedes-Benz Operating System (MB.OS), it will allow customers to enjoy a superior navigation experience, thanks to easy usability and outstanding graphics on the car’s high-resolution screen.
Mercedes and Google also agreed to bring the YouTube app into the Mercedes-Benz infotainment system to help enrich the user experience as well as Google Maps data to enable assisted driving features such as automatic speed adjustments before intersections, roundabouts or curves.
“We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience. Google has been a leader in maps and navigation for many years.
“With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge.” says Ola Källenius, Chief Executive Officer, Mercedes-Benz.
Speaking about the partnership, Sundar Pichai, Chief Executive Officer, Google and Alphabet, said :
“Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers.
“In addition to enabling Mercedes-Benz to design a customized navigation interface, we’ll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience.”
