Mercedes Design Chief: “99% Of The World’s Solutions” For Automobiles Are Produced By Ai

Mercedes chief design officer Gorden Wagener said at the Munich show that artificial intelligence can be useful in creating image backgrounds to save designers time, but that’s about it.

The rest? Ugly, strange or not Mercedes-esque enough for the design director: “He creates 99% of the s**t solutions that are really ugly or strange or not brand-specific,” said the designer. “And yes, 1% interesting stuff.”

Wagener also said that generative AI designs create another problem, and one that isn’t unique to cars or design: Their wild, overly perfect “creations” are oversaturating humans with the ridiculous and mischievous, and in his view, making us lose the “spectacular aspect” of show cars and concepts built by real people. “I go through Instagram, and it’s just…another one. You get bored, you know? You just see it,” Wagener said. “This AI stuff is getting really boring.”

The design chief alluded to part of the problem in his comments to the media, telling reporters that his issue with many of the AI ​​renders was that they didn’t look like “Mercedes” enough. This is because it takes a human being to feel what a “Mercedes” should look like.

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