Sales Of Russian-made Aurus Sedans/Limos To Africa, Europe Markets To Be Delayed, Amid Sanctions
Sales of Russian-made Aurus Sedans/Limos to Africa, Europe markets will likely be delayed, following its invasion of Ukraine.
In addition to banning its products and services, Western countries have either paused business or pulled out of Russia en masse.
Russian brand Aurus is targeting customers in Africa and the Middle East, as well as European and Chinese buyers.
The Aurus model, promoted by President Vladimir Putin, was first shown to the world during his inauguration in 2018.
Its current lineup includes the Senat S600 sedan, L700 limousine, the Komendant SUV, the Arsenal Minivan.
Russian luxury car brand, Aurus, is targeting customers in Africa and the Middle East, as well as European and Chinese buyers, but its invasion of Ukraine will likely delay the planned sales to the following markets.
In addition to banning Russian products and services, several Western countries have either paused business or pulled out of Russia en masse in a move aimed at curbing Moscow’s access to funding.
Aurus officially began the production of Rolls-Royce-rivaling luxury sedan, the Aurus Senat S600 in June last year, nearly two years after making its European debut at the 2019 Geneva Motor Show.
According to Russia’s Industry Minister Denis Manturov, around 200 to 300 examples of the Aurus Senat will be produced every year. The country has invested over $189 million (or about ₦68 billion) in the Aurus project since 2013.
The Aurus models, promoted by President Vladimir Putin, was first shown to the world back in 2018 when the Russian leader drove in the limousine version of the Senat during his inauguration.
Aurus current lineup includes the Senat S600 sedan and L700 limousine, the Komendant SUV, the Arsenal Minivan. The show car-based convertible and the electric motorcycle are being used by the Russian military for parades.
Aurus is producing two different variants of the Senat — the S600 sedan and the L700 limousine.
The Senat S600, currently being produced, is priced at 18 million rubles (around $245,000 or ₦100.6 million in current exchange rates).
But it will have a landing cost of nearly ₦160.9 million if local taxes and destination charges in Nigeria are added.
The bigger Aurus Senat L700 limousine model is targeted at wealthy customers around the world. The two luxury models will be joined by an SUV and a Convertible model in the nearest future.
See Also : UAE Orders Large Batch Of Aurus Luxury Cars From Russia, Most Likely Bulletproofs – Says Minister