Toyota Barely Meets Its Electrification Goal For 2025

How should we approach this news? Electrification at Toyota is going very fast and is therefore showing more than healthy growth, but viewed from a European perspective, the share of electrified vehicles in Toyota’s sales is disappointing. After all, almost every Toyota here has been at least a hybrid for years, but worldwide, the share of the Toyota and Lexus brands together is stuck at 46.2 percent. That is not 50, and with that, the previously announced target for the closed financial year 2025 was not achieved. However, it is considerably more than in the previous financial year, when ‘only’ 37.4 percent of Toyotas and Lexuses sold worldwide had an electrified drivetrain.

‘Electrified’ obviously means something different at Toyota than it does at Tesla. EVs account for a very modest 1.4 percent of the total, or 3.1 percent of the electrified part. Plug-in hybrids account for a similarly small share, and hydrogen cars play a role on the margin. An electrified Toyota or Lexus is, in almost all cases (93.5 percent), a hybrid without a plug, the HEV drive with which Toyota (partly) became big. Of these, Toyota and Lexus sold a total of 4,441,000 in fiscal year 2025, compared to 3,594,000 in 2024.

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