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Renault Sales Campaign: If You get A Divorce And Return The Car You Will Get Your Money Back
Renault is making big promises with the launch of the new Renault Scenic electric car. If you live in the UK, Renault’s advertising campaign promises British customers a good marriage! Renault describes the Scenic as a family car with lots of space and comfort for the whole family. So there is simply no reason for passengers to quarrel.
The campaign was inspired by research carried out by Renault, which showed that a fifth (21 percent) of Britons say that driving mistakes cause most arguments between them and their car partner, followed by 20 percent who say the cause of the argument is their partner’s driving style. The survey also found that the top three features that help improve the mood in a car are: comfortable seats (42 percent), a good music system (26 percent) and enough space for everyone (26 percent).
As HAK Magazine writes, Renault therefore states that it has the right car for the family and even offers the possibility of returning the car and getting a full refund if the buyer of the Scenic gets divorced within a year.
We have all been in such a situation, couples are simply not always in harmony. This unique campaign shows how confident Renault is in its Scenic model and its ability to bring joy to family life – said Noel Bunting, creative director of Renault’s advertising agency, Publicis London.
The offer comes with several clauses. The car must be privately purchased and you must go through a documented divorce or deregistration of the partnership, and everything must be confirmed by the court.
