Ferrari Names Former BMW Italy Head As Marketing Boss After Controversial Electric Car Launch

Ferrari names former president of BMW Italy, Massimiliano Di Silvestre, as marketing boss after controversial electric car launch. 

Di Silvestre replaces Enrico Galliera, whose exit follows his decision to “embark on a new chapter in his professional journey. 

Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, has departed after more than 16 years at the brand, just one month after the unveiling of its controversial first electric car, the Luce.

Enrico will be succeeded by Massimiliano Di Silvestre, effective 1 July 2026. According to Ferrari, Enrico’s exit follows his decision to “embark on a new chapter in his professional journey—a decision shared with the company some time ago.”

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“I would like to thank Enrico for the extraordinary contribution he has made to Ferrari throughout his long career., said Chief Executive Officer Benedetto Vigna, whom Di Silvestre will report directly to in his new role.

“With passion and expertise, he has played a significant role in the Company’s growth and in strengthening the Ferrari brand worldwide. He has the gratitude of the entire Ferrari team and my personal best wishes for the future,”  he adds.

Massimiliano Di Silvestre, former President and CEO of BMW Group Italy, brings over twenty years of international leadership experience in the premium and luxury automotive sector.

“I am pleased to welcome Massimiliano to Ferrari. His international experience and leadership will be an important asset as we guide the Company into its next phase of growth,” added Benedetto Vigna.

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