Ferrari CEO Defends The Design, $640,000 Price Tag Of ‘Luce’ Electric Car, Says Customer Interest Is Strong

Ferrari CEO defends the design, $640,000 price tag of ‘2027 Luce’ Electric Car model, says customer interest is strong. 

Order books opened on Wednesday following the unveiling of the Luce on Monday in Rome. 

Luce’s unveiling on Monday triggered a flurry of criticism on social media over the model’s unconventional design for a ​Ferrari car.

Following the reveal on Monday, Ferrari shares plunged by more than 8% on Tuesday, closed flat on Wednesday, up 1.4% on Thursday. 

Ferrari CEO Benedetto Vigna
has defended the 550,000-euro ($640,000) price tag for the 2027 Ferrari Luce, saying the brand’s first fully electric vehicle has received strong customer interest, including from new clients.

“There is strong interest, including from new clients,” Vigna said ​on Thursday during an automotive event in Modena, northern Italy, according to Reuters.

“You have to see Luce to understand that it has nothing to do with Chinese EVs or those by other brands,” Vigna said while defending that the cost of the new Luce model was a fair price to pay for innovation.

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Order books opened on Wednesday following the unveiling of the Luce on Monday in Rome, which triggered a flurry of criticism on social media over the model’s unconventional design for a ​Ferrari car.

“We’ve already received bank transfers, clients who were there want it,” the ​CEO said, adding Ferrari would provide precise figures about orders in July, ​when releasing its second quarter results.

Following the reveal of the brand’s first-ever battery-electric supercar on Monday, Ferrari shares plunged by more than 8% on Tuesday, closed flat on Wednesday, but were up 1.4% on Thursday, according to Reuters.

“Ferrari is currently being penalised for an aesthetic disappointment, which follows ​the significant concerns over the expansion of its range to include electric models,” Fabio Caldato, which owns Ferrari ⁠shares, told Reuters at the time.

• See Also : Meet The All-new Ferrari Luce, The Brand’s First-ever Electric Car