Ferrari Luce : “Ours Is Not An Electric Car. Ours Is An Electric Ferrari” – Chief Product Development Officer

Italian sports car manufacturer, Ferrari, has claimed that its upcoming first-ever battery-electric sports car now officially known as the “Luce” (Italian for ‘light’ or ‘illumination’) differs significantly from the standard, mass-market electric cars currently found on the roads.

“Ours is not an electric car. Ours is an electric Ferrari. And those are two very different things,” Gianmaria Fulgenzi, the Chief Product Development Officer, said in newly released Episode 1 of “Ferrari Luce: The Inside Story”.

The new series was published simultaneously with the release of the interior design and the name of its visionary new full-electric sports car ahead of its world premier in May 2026.

While the exterior is yet to be revealed, key interface components of the cabin shared by Ferrari combines precision-engineered mechanical buttons, dials, toggles and switches with multifunctional digital displays.

“‘Luce’ is more than a name. It is a vision. When Ferrari speaks of Luce, it is not defining a technology, but a philosophy: electrification as a means, not an end – a new era where design, engineering and imagination converge into something that did not exist before,” Ferrari said in a statement.

In the new series published on Ferrari’s YouTube channel, Ferrari Chairman, John Elkann, also shared the vision that launched the project while Ferrari CEO, Benedetto Vigna, explained the technological challenge of electrification.

It comes four months after Ferrari revealed the specifications as well as production-ready chassis and components of its upcoming electric car, which the Italian brand initially called the “Elettrica”.

Then, Ferrari said that its first full-electric model will be equipped with four electric motors and a battery-pack with 122kWh, which will allow a top speed of 310-km (193 miles) and a range of at least 530-km (330-miles+) when it arrived in the market.

• See Also : Ferrari Showcases The Interior Of Its First Ever EV Called “Luce”