Genesis To Bring Its “One Of One” Bespoke Program To The U.S

Genesis is bringing its “One Of One” bespoke customization program to the U.S. following its successful 2023 launch in Dubai and the UAE.

Although Genesis has not yet disclosed a specific timeline or the definitive scope of the initiative, the automaker indicated to Carscoops that the American iteration of the program will be uniquely tailored to domestic consumer preferences, rather than a direct replication of its existing Middle Eastern model.

Genesis Chief Creative Officer Luc Donckerwolke confirmed these expansion plans during the GV90 launch, emphasizing that the service must be meticulously adapted to suit the American market. Consequently, the company is currently in the process of refining the operational strategy for this bespoke service within the United States.

It Began In The Middle East

Genesis launched its “One Of One” program in the Middle East to meet demand for highly personalized vehicles. Moving beyond standard factory options, the service allows clients to tailor cars like the G90, G80, and GV80 to their personal lifestyles. Following its success there and in South Korea, the bespoke program is now expanding to the U.S. market.