GM Shutdown Its Cruise’s Robotaxi Service Due To Resources, Increasing Competitive Robotaxi Market

General Motors (GM) has announced it will no longer fund its Cruise’s robotaxi development work.

Cited the resources that would be needed to scale the business as well as an increasingly competitive robotaxi market.

Instead, GM said it will build on the progress of Super Cruise, the company’s hands-off, eyes-on driving feature.

The company’s Super Cruise feature is currently being offered as an option on more than 20 GM vehicle models.

General Motors (GM) has announced it will no longer fund its Cruise’s robotaxi development work, citing the resources that would be needed to scale the business as well as an increasingly competitive robotaxi market.

Instead, GM said it will build on the progress of Super Cruise, the company’s hands-off, eyes-on driving feature that is currently being offered on more than 20 GM vehicle models.

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GM said it intends to combine the majority-owned Cruise LLC that company acquired in 2016 and GM technical teams into a single effort to advance autonomous and assisted driving.

“GM is committed to delivering the best driving experiences to our customers in a disciplined and capital efficient manner,” said Mary Barra, Chair and CEO of GM.

“Cruise has been an early innovator in autonomy, and the deeper integration of our teams, paired with GM’s strong brands, scale, and manufacturing strength, will help advance our vision for the future of transportation.”

The largest U.S. automotive manufacturer, which owns about 90% of Cruise, aims to raise its ownership to more than 97%. GM anticipates achieving cost savings of $1 billion annually after the proposed plan is completed in the first half of 2025.

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