Toyota has reported that it sold 10,159,336 vehicles last year, including those under the Lexus brand. When including deliveries from subsidiaries Daihatsu and Hino, the total rises to 10,821,480 vehicles.
Although deliveries fell by 3.7 percent compared to the previous year, Toyota remains at the top, surpassing the VW Group for the fifth year in a row, thus consolidating its dominance in the automotive sector.
But have you ever wondered how many Toyota vehicles are currently in use? Now we have an estimate directly from the manufacturer itself: approximately 150 million vehicles in use!
It should be noted here that there is also a financial motive behind the company’s decision to suddenly share this information. Toyota wants to generate more revenue from its existing fleet by improving customer support related to parts and accessories.
The Japanese automaker seeks to increase revenue by boosting used vehicle sales and promoting subscriptions to “digitally connected services.” For example, Drive Connect costs $15 per month and offers updated navigation and live assistance. Integrated Streaming, also $15 monthly, provides music playback through Apple Music and Amazon Music, while Wi-Fi Connect through AT&T is available for $25 per month.
Toyota is also focusing more on insurance and financing services to strengthen its balance sheet. Chief Financial Officer Yoichi Miyazaki even claims that the company can generate more profit from these sources than from new car sales, which continue to perform well despite the turbulence across the auto industry. The estimate is for fiscal year 2026 in Japan, which began on April 1 and runs through March 31, 2026.
Let’s get back to the staggering number of Toyota vehicles on the road and how it relates to the global total. Automotive research firm Hedges & Company estimates that there are about 1.64 billion vehicles in use worldwide. Assuming that number is relatively accurate, although it’s hard to pinpoint exactly, about 9.15 percent of all vehicles currently on the road are Toyotas.
Toyota’s latest figures indicate that global vehicle production will reach 300 million by September 2023, 88 years after the company produced its first car, the Model G1 pickup truck, in August 1935. That year, only 20 units were made. In 1968, Toyota surpassed one million vehicles produced in a single year, and in 2012, it became the first automaker to assemble over 10 million cars in one year.
As of September 2023, 180.52 million cars were produced in Japan, while 119.6 million were assembled overseas. Not surprisingly, the Corolla remains Toyota’s best-seller, with cumulative annual production reaching 53.4 million units by the end of September 2023.