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Mercedes-Benz Maintains Number One Spot In The Premium Segment For The First Half Of 2019

Nwogbunyama Emeka

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After the first six months of the year, Mercedes-Benz continues to be the leader among the premium car brands in a highly competitive environment worldwide, despite ongoing model changes.

From January to June, 1,134,729 cars were handed over to customers by Mercedes-Benz. Unit sales decreased in the first half of the year primarily due to ongoing model changes for SUVs, the brand’s segment with the largest volume. In the second quarter, Mercedes-Benz sold a total of 573,856 cars.

Mercedes-Benz maintained its market leadership in the premium segment in the first half of the year in markets including Germany, the United Kingdom, France, Switzerland, Portugal, Sweden, Denmark, Finland, Czech Republic, Luxembourg, Greece, South Korea, Japan, Australia and Canada.





“After a challenging first half of the year, Mercedes-Benz continues to be at the top of the premium segment. We are particularly pleased with the great popularity of the new compact models. In the third quarter, we anticipate sales momentum from the new SUVs with the star,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

More than 206,000 units of the C-Class Saloon and Estate models were delivered to customers worldwide in the first half of the year.

Sales of SUVs in the first six months of this year were below the high prior-year level due to model changes, with approximately 367,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class sold.





Emeka is a Contributor at Autojosh. A graduate of Electrical/Electronic Engineering with a B.Eng degree. Emeka is a car enthusiast who is interested in traveling, writing, movies and driving. He also loves drinking garri with cold water.

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