Following the launch of a new bottle and ‘Nduka’ campaign, Life Lager Beer has put up decorative lighting on the popular Niger Bridge.
Governor of Anambra State, Willie Obiano unveiled the project. Also, he referred to it as a progressive initiative while encouraging everyone to keep following the right precautions to stay safe.
Sales Director, Nigerian Breweries Plc, Uche Unigwe, stated the project is a very significant one.
He said: “This project couldn’t have come at a better time. Furthermore, he said, hopefully, the message resonates with the brand’s consumers and inspires them to keep living right.”
The lighting project unveiled is a new initiative from Life Lager Beer as a climax to the brand’s re-launch activities.
The choice of Niger Bridge for this project was once again a testament to the brand’s attachment to its southeastern roots.
Life Lager Beer was first produced in 1981 in Onitsha, Anambra State as a regional Eastern beer and has grown to become one of the biggest beer brands in Nigeria.
It is made from the choicest grains, hops, and purest waters. The brand has a core belief that “Life is better when shared and when life is shared, there is progress”.
As Coronavirus spreads across Nigeria, Life Lager Beer launched the ‘Nduka’ campaign. The campaign has also encouraged consumers to keep hope alive even as they stay safe at home.
The campaign theme translates to “Life is Greater”. It saw Life Lager engage in a number of communication activities to pass its message of choosing life in these uncertain times creatively.
With its new lighting initiative, Life Lager is spreading the importance of resilience and self-preservation. The words “Enjoy Life Responsibly” appears boldly on its new lighting construction along with other brand signages.
More Photos From The Life Lager Beer Campaign