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Rolls Royce CEO Admits RR Brand Would Have Been Dead If Not For BMW

Nwogbunyama Emeka

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Rolls Royce stands to be one of the most luxurious car brands in the world. A lot of people have the conviction that Rolls Royce is the pinnacle of class and luxury when it comes to the automobile industry.
Right from the day the brand was founded in 1904 by a car dealer, Charles Rolls, and an engineer, Henry Royce, a lot have happened until today.

There have been ups and downs, success and failure just like most  people would experience in their businesses. Take out time and read The 15 Amazing Facts You Didn’t Know About The Luxurious Rolls Royce Brand.





Rolls Royce is enjoying record sales in the last few years. In fact, the British automaker is receiving so many orders for the Cullinan, none of which are “base” models, that it can’t keep up with production. None of this would have been possible without the help of BMW – the Bavarian company which is the owner of Rolls Royce and oversees all its operations.

In fact, RR is so dependent on BMW that even the Goodwood-based marque’s CEO, Torsten Muller-Otvos, recently admitted that Rolls would be “dead” without the help and backing of the BMW Group. Not only that, but he also told GoAuto in an interview that the automaker is extremely grateful to have engineering and financial support from Germany in times of strict emissions regulations and safety standards.

You may also like: 15 Amazing Facts You Didn’t Know About The Luxurious Rolls Royce Brand

“I’m glad to be a part of the BMW Group and I would even say that Rolls Royce would be dead without the BMW Group, we would never exist anymore,” Muller-Otvos commented. “This brand, I mean, these small little precious brands, would all die if they don’t have an OEM who invests early enough into long-term, very expensive technology, be it electric driving, be it autonomous, be it that you comply with all legal regulations worldwide.”

But, of course, a Rolls Royce is not just a polished and rebadged BMW, not at all – and Muller-Otvos emphasised that cars from the British brand are never going to be just modified BMWs. They will always remain true to Rolls’ heritage and DNA. There’s nothing more important than how a Rolls “feels, how it looks, what you see, what you get for your money.” Well, “where customers won’t see it, and won’t touch it, we use the technology we get from the BMW Group,” he admitted.

 









Emeka is a Contributor at Autojosh. A graduate of Electrical/Electronic Engineering with a B.Eng degree. Emeka is a car enthusiast who is interested in traveling, writing, movies and driving. He also loves drinking garri with cold water.

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