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The Situation At Mercedes-Benz Is Getting Worse In The Auto Industry
Mercedes is one of the top players in the auto industry. Its existence is crucial for the German automotive sector, and that’s why many are beginning to tremble because of the new drop in profitability and the consequent chain reaction that will not be at all positive for the auto industry.
The European car market suffers from the consequences of too fast a policy of change. European regulations have been demanding lower emissions and greater emphasis on electrification for years.
However, the market has shown that electric cars are far from being accepted as the only means of transportation. As the numbers show that sales are not growing, brands are already sounding the alarm.
The situation is delicate, and in the case of Mercedes, it is only getting worse. The Mercedes-Benz brand was one of the first to jump headlong into the electric car market, and at the same time, it was the one that rushed the most. The EQ range has grown in a short time, from the Mercedes EQA to the EQS SUV.
The original goal was to become a company that sells 100 percent electric vehicles by 2030. However, nothing came of that plan! Given the low volume of sales, the new goal is to reach 50 percent of electric vehicle sales by the end of the decade. A more convincing figure, but now the problem is profitability.