News
Toyota C-HR Sells One Million Units In Europe
In early 2016, Toyota revealed a surprisingly playful aspect by launching the boldly designed C-HR. Nearly nine years later, we are now anticipating the second generation of the C-HR. Toyota’s success with this model is underscored by the sale of its millionth unit in Europe.
Yes, that’s right: one million C-HRs have been sold across Europe. Both the first and the current C-HR measure approximately 4.36 meters in length. If we lined up all the C-HRs sold in Europe over the past nine years, they would stretch for an impressive 4,360 kilometres.
At the Geneva Motor Show in 2016, Toyota showed the C-HR, a brand new crossover on the then brand new TNGA platform. With the C-HR, Toyota tapped into the increasing popularity of crossovers. The model in 2016, which was certainly very daringly designed for a Toyota, was the production version of the C-HR Concept shown in 2014, which was hardly wilder. Toyota knew better than anyone in 2016 that not everyone would fall for the design. At the time, Toyota designer Kazuhiko Isawa told us that “the car will polarize; that has also been one of the pillars of the design.”
In the meantime, a completely new C-HR is in the showrooms. The second generation was presented in June and looked, if possible, even more eccentric than its predecessor. The current C-HR is also available as a plug-in hybrid, unlike the first generation.

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