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Uber Reportedly Wants To Sell Its Self-Driving Division



Transport technology company, Uber, is looking to sell its self-driving technology division, according to media reports. The division is known as Uber Advanced Technology Group .

It was reported last week that Uber is in talks to sell the Uber ATG division to Aurora Innovation. Aurora Innovation is a much smaller rival in the self-driving technology space.

Uber ATG as recently as 2019 received a $1 billion investment from a consortium of Japanese firms. The consortium included Toyota and automotive supplier Denso. At the time, Uber ATG was valued at $7.5 billion.

Uber Self-Driving

The division in 2018 saw one of its prototypes hit and kill a pedestrian. Since then, it has been burning through cash as it seeks to develop a self-driving system.  Amount spent so far has been in the tune of hundreds of millions of dollars. This could potentially be too costly for Uber as the ride-hailing giant continues to deal with the Covid-19 coronavirus pandemic.

As for Aurora, the company was established in 2016 with Chris Urmson, one of the early heads of the Google Self-Driving Car Project, now Waymo, among the co-founders. Another co-founder, Sterling Anderson, was in charge of development of Tesla’s Autopilot self-driving system before he quit to join Urmson at Aurora.

Uber Self-Driving

While the company initially made headlines with deals with Volkswagen Group and Hyundai, things have been quiet recently and VW Group and Hyundai have since gone on to establish more substantial deals with rival self-driving technology companies Argo AI and Aptiv, respectively.

Unlike Uber, Aurora doesn’t plan to offer a self-driving service. Instead the company wants to sell or license its self-driving system to other firms. As a result, any deal between Uber and Aurora could see Uber end up using a self-driving system from Aurora in the future.

Uber Technologies, Inc., commonly known as Uber, is an American company that offers vehicles for hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental. The company is based in San Francisco and has operations in over 900 metropolitan areas worldwide. is an authoritative car blog in Nigeria. Its objective is to get Nigerians and a wider audience to be more informed about automobiles, the automotive sector and transport infrastructure. Over the years, we have been instrumental in creating immeasurable public awareness about automobiles and their maintenance, safety and traffic laws, amongst others. ...Your mobility, our priority. NK

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